SAWASDEE TO ALL READERS!

Thank you for reading the e-newsletter of the Tourism Authority of Thailand, Kuala Lumpur. We bring you the highlights of Amazing Thailand. Happy Reading!

HEALING IS THE NEW LUXURY

In 2026, Thailand invites you to discover a new definition of luxury beyond price. It’s a memorable moment that heals your heart, uplifts your mind, and transforms your soul. Every journey here is an opportunity to experience true peace, happiness, and inspiration from vibrant festivals, rich traditions, delicious local cuisine, breathtaking nature, and the unique warmth of connecting with Thai people. Discover unforgettable experiences in Thailand, a place that heals your heart in unforgettable ways.

"TAT introduces ‘Healing is the New Luxury’ at Amazing Thailand Press Conference at WTM 2025"

The Tourism Authority of Thailand (TAT) introduced its new global communication campaign, “Healing is the New Luxury,” at the Amazing Thailand Press Conference during the World Travel Market (WTM) 2025 at ExCeL London. This campaign marks a fresh strategic direction for Thai tourism, positioning Thailand as a premier destination for well-being and meaningful travel, while showcasing the nation’s strengths in wellness, culture, and sustainability.

"December 2025 Festivals and Events in Thailand"

A month of celebration awaits. This December 2025 in Thailand, with an inspiring lineup of festivals and events, from Flora Festival 2025 and Colors of Doi Tung to the lively Chiang Mai Street Jazz Festival 2025 and beachfront Hua Hin International Jazz Festival 2025. Enjoy nationwide highlights including Thailand Coffee Fest ‘Year End’ 2025, 808 Festival 2025, the International Chanthaburi Gems and Jewelry Festival 2025, and experience the excitement of the 33rd SEA Games Thailand 2025, along with cultural showcases such as the Lamphun Cultural Market, Nakhon Phanom DNA Festival 2025, and more.

Vijit Chao Phraya 2025 unveils “Light of Siam – Mother of the Land” extravaganza

The Tourism Authority of Thailand (TAT), together with partners from both the public and private sectors, officially launched Vijit Chao Phraya 2025 on 9 November along both banks of the Chao Phraya River in Bangkok. Presented under the theme “Light of Siam – Mother of the Land,” the event pays tribute to the benevolence and lasting inspiration of Her Majesty Queen Sirikit, The Queen Mother. This 45-night showcase of light, sound, and creativity will run from 9 November to 23 December 2025.

Bangkok New Attractions

Bangkok continues to reinvent itself with a wave of exciting new attractions that blend culture, creativity, and contemporary lifestyle. From immersive museums and riverside landmarks to vibrant art spaces and innovative entertainment hubs, the city’s latest highlights offer fresh experiences for both first-time visitors and returning travellers. These new additions showcase Bangkok’s dynamic spirit—where tradition meets modernity—and invite travellers to explore the capital in inspiring new ways.